Aqualisa Quartz: Simple A Better Shower

Shift in trade strategy: crop positioning, ontogenesis of saucy statistical distri plainlyion mesh topology and gross gross process optimization Project proposal Aqualisa quartz London, October twenty-ninth 2009 1 Content Page A. Initial role and lying-in objectives B. Project approach and methodology C. Project organization, resources and plan 3 6 17 2 A Initial situation and project objectives 3 3 3 Aqualisa faces difficulties in change of invigorated-sprung(prenominal) growth through traditional partners – fracture in marketing strategy is required Initial situation and study project objectives Initial situation & shucks; Aqualisa launched naked advanced product Quartz shower – simple in knowledgeableness, streamlined and steady-going in use • Aqualisa faced unanticipated dispirited sales of new product through its traditional partners, curiously through “loyal” plumbers • Not only plumbers, who ready significant influence on consumer choice in confused shower market, but also some Aqualisa’s sales managers be wary of innovation and consider Quartz as a niche product • What are the reasons for low-down sales – wrong positioning and price, distribution transmit incompatible for new product, own sales processes ineffective for new product?

Project objectives • Development of new marketing strategy: – Define target market segment for new product, its surface and dynamic, product positioning and pricing – Develop pretending of new distribution network – either based on ongoing/new partners or own distri! bution network – plan of internal sales process according to new distribution model • Understanding of financial benefits and cost of proposed actions • High-level implementation plan 4 19% Currently plumbers are fundamental success factor for accessing consumers and promoting products, but … Shower selection for mixer shower, [%] 200 Plumber influences subject of shower, not brand Shower by installation method for Mixer shower,...If you want to get a rich essay, high society it on our website: BestEssayCheap.com

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