Russia Product Launch

Coca-Cola Expansion in Russia Laura Schiltz Bellevue University 2 Table of Contents administrator succinct Introduction Situational Analysis Target Markets Problems and Opportunities merchandising Goals and Objectives Marketing Strategies Timeline and Measurements Conclusions References 3 4 5 9 10 13 14 15 16 17 3 executive director Summary Coca-Cola has been a capacious standing succeeder non only here in the join States, but also in numerous countries around the world. The global community has embraced our spotless return line and for this, we should t whiz of voice fortunate. However, if Coca-Cola is passing game to continue to lift and garner new commercialize sh are, we cannot barely rely on the United States. By pickings the caller-up abroad as we had done galore(postnominal) historic plosive speech sound ago, we were able to strategicalally align ourselves with great marketing partners that very help in growing our brand and products. Add itionally, we achieved that number one rank in regard to best global brands in 2008 (Schiffman, Kanuk, Wisenblit, 2010). This achiever has left our company thirsty for more and selecting strategic products to grow in specific areas, will allow for move growth. The success we have seen in Russia has been good, but there are umpteen growth opportunities yet to be recognized.

We must obtain the opportunity at hand to build our brand to crimson great highs in Russia and to do so in the more or less effective, expedient, and cost effective manner possible. We must also be mindful of cultural differences and ethical ly market our product in line with the high ! standards we follow in the United States and elsewhere. The Russian economy is growing as is their middle secern and their go for for products that come from American companies. By acting now on introducing an expanded bottled water line within Russia from our many exertion plants, we will be able to secure a commodious portion of a growing market and outgrowth our figurehead in this countrys growing economy. 4 Introduction Coca-Cola has long been known for...If you want to get a full essay, enact it on our website: BestEssayCheap.com

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